Cultural Vibrations

We are obsessed with how ideas, trends, and technological advancements manifest across culture.  Our proprietary Vibrations AI-OS tracks thousands of live signals, from surfacing friction to nascent tech catalysts, identifying critical shifts before they become mainstream.

Sharper thinking at the cutting edge:

Where others see noise, we find pre-consensus alpha.

Download our Annual Journal

Cultural Vibrations Persistent Presence Fall 2025

Exclusive content includes:

  • Missing the Forest: How Intelligence Hype Obscures AI’s Real Power with Zoe Scaman, Founder of Bodacious 

  • After Dark Mode: A Continued Exploration of The Dark Mode Shift with Edmond Lau, Founder of ESOTERIC

  • A Generation Divided: How Gen Z Approaches AI, Authenticity, and Optimism with Rachel Janfaza, Founder of The Up and Up 

  • AI & Our Unconscious: Using Dream Data to Decode Culture with Matt Klein, Head of Global Foresight at Reddit and Futurist-in-Residence at Hannah Grey 

  • New research from the Vibrations Index, assessing cultural readiness for emerging technology

    Plus themes of exploration, including trust-based AI and accountability, ActionOps as the missing link in A2A adoption, and more from our network of contributors.

View our report archive

Cultural Vibrations
Shifting Ground 2025

Exclusive content in the annual journal includes:

  • Friction As Growth: The Paradox of Hyper-Optimization with Tony Wang, Founder of Office of Applied Science 

  • Beyond the Illusion of Control: Navigating the AI Era Responsibly with Juliette Powell, author of "The AI Dilemma"

  • The Rise of the Cozy Web with Matt Klein, Head of Global Foresight at Reddit and Hannah Grey Futurist in Residence

  • ... and much more

Cultural Vibrations Q2 2024

  • Dire State of AI-Generated Deepfakes

  • The Great Smartphone Unbundling

  • Parents & Students Debate The Value of College

  • Contributions from HG Network:
    Book recommendations from Adam Arola, PhD and Unpacking “Brat Summer” by brand leader Grace Gordon.

Cultural Vibrations Q1 2024

  • The Conscious Disconnection Movement: IRL Revival

  • Gen Z Money Dysmorphia

  • AI Content Provenance & Data Usage for LLMs

  • Feeling Worlds Not here: Spatial Computing, Haptics & Our Future

Cultural Vibrations
New Paradigms 2024

Exclusive content in the annual journal includes:

  • Navigating The Vibecession with Kyla Scanlon, creator, educator, and author

  • Spatial Computing Future with Robert Scoble, author and technology evangelist

  • What the “Next Ozempic” will Look & Feel Like with Erin Kim, JD, Biotechnology Consultant

  • Creative Bravery in this New Age with Rob Schwartz, ad legend and TBWA Executive Coach

  • ... and much more

Cultural Vibrations Q3 2023

  • AI Progress vs Protection

  • Challenging the 9-5 Status Quo

  • Reimagining Third Places

  • The Promise of Wearable AI

  • The Ozempic Effect: Social Side Effects of Medical Breakthroughs

Cultural Vibrations Q2 2023

  • Psychedelic treatment for PTSD

  • Freelancing 3.0

  • Gen Z's Sober-Curiosity

  • FOOH and Synthetic Marketing

Cultural Vibrations Q1 2023

  • Generative AI Hype Cycle

  • Creator Economy Maturation

  • The Loneliness Epidemic

  • Gen Z's Return to Religion

  • The Cultural Acceptibility of Dupes

Cultural Vibrations
Annual Journal 2023

Our inaugural journal includes the following exclusive content:

  • A primer on "strategic optimism" from Kate O'Neill, Tech Humanist and CEO of KO Insights

  • An explanation on why trends reports are trending by Matt Klein, Head of Global Foresight at Reddit and Futurist In Residence at Hannah Grey

  • Gen Z's most magnetic brands and how the media misrepresents Gen Z values by Andrew Roth, CEO of dcdx

  • An exclusive interview with Sean Monahan, cultural critic and creator of the term "vibe shift"

  • ... and much more

Cultural Vibrations Q3 2022

  • The Unbundling of Social Media

  • Celebrity Led Commerce

  • The End of Monoculture

  • Sustainabilty Redefined

Cultural Vibrations Q2 2022

  • AI Tools Disrupting Creativity

  • Physical + Digital Ownership

  • Nostalgia’s Dominance in Culture

  • Higher Education Crisis

Cultural Vibrations Q1 2022

  • The Web 2.5 Opportunity

  • WFH vs Return to Office

  • A New Generation of Caregivers

  • Exploring The Vibe Shift